The Mission

June 15, 2006

Dear Friends,

We write to introduce to you The Telugu Studies Initiative which aims to make Berkeley, and by extension, the Bay Area, a premier site for the cultivation and development of Telugu literature, humanities, performance and social science outside of India. The first step of this initiative is the teaching of the Telugu language.

Well over 73 million people, the world over, speak Telugu, and it stands second only to Hindi in India as to the number of native speakers. Now there is a strong Telugu community in North America, especially in California and more so in the San Francisco Bay Area. Yet, in the United States only the University of Wisconsin has a regular program in Telugu at all levels – which, we hope, will continue after Prof. Narayana Rao retires. There are attempts to teach Telugu at beginning levels at other universities such as the University of Chicago, Columbia University, the University of Michigan, and the University of California, Davis – but none like the rigorous program at Wisconsin.

The absence of a rigorous Telugu language instruction at the University of California, Berkeley, the flagship university of the State’s university system, is a major lacuna in the nation’s curriculum. At present at the Berkeley campus, the Department of South and Southeast Asian Studies offers Sanskrit, Hindi, Urdu, Tamil and Punjabi. Recently Bengali has been added to this list. The University funds Sanskrit, Hindi and Urdu. Tamil is partially funded by the university with supplemental funds from the Tamil community. Punjabi and Bengali are completely funded by local community funds. With the prominent role Telugu people are playing in many walks of life in the United States (such as the medical and IT professions), we firmly believe that Telugu language courses must be offered to UC Berkeley Students, and through Berkeley, to students at other universities. A recent informal e-mail poll conducted at the Berkeley campus revealed that there are more than 30 students interested in taking Telugu classes – if offered on a regular basis.

The endowment raised by the Telugu Studies Initiative at the University of California, Berkeley is essential to continue the positive impact of the Telugu community on the United States. This endowment will create opportunities to bring the rich cultural and literary heritage of Andhra Pradesh to the United States. It will bring international visibility to Telugu and in turn contributes to a better recognition of Telugu in its native land. Funds raised through this initiative can be used to:

• Hire a language lecturer to teach Telugu
• Fund scholarships for students studying Telugu
• Advance the use of state-of-the-art technology in studying Telugu
• Fund library acquisitions and visiting professorships
• Support Study Abroad Program with universities in Andhra Pradesh


In order to achieve these goals, the Center for South Asia Studies needs the support of the wider Telugu community. As Berkeley students come not just from California, we are addressing this appeal to Telugu loving people all over the world. To make the fund-raising effort manageable, we are approaching this in a phased manner. Our Phase I target is $200,000 in order to fund language instruction at the introductory, intermediate and advanced levels. In order to start these classes in Fall 2007, we need to have pledges for this amount by December 2006 and the checks in hand no later than May 2007.

Generous gifts from the community are essential for the success of this program. A strong and visible Telugu program at Berkeley will enhance the status of Telugu as a world language and therefore its stature at home.

We enclose a pledge card. Please remember that your help at this time will ensure the place of Telugu at an American university forever. Your gifts can often be matched – to double, or even triple, the impact of your generosity - by your employer. All your contributions to UC Berkeley Foundation are tax deductible.

Should you wish to learn more details about the initiative, or talk to us, please e-mail me at <rakaray at berkeley.edu> or Professor Rao Vemuri at <rvemuri@ucdavis.edu>, who is acting as the spokesperson on behalf of the Telugu community.

We look forward to hearing from you and to the success of this Initiative!


Sincerely,

Raka Ray

Chair, Center for South Asia Studies
Rao Vemuri

Professor, UC- Davis

 

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